Snapchat is about to let users search for items on Amazon using their smartphone’s camera and the app to identify products.
Visual Search was reported earlier this year as Snapchat’s new method of differentiating itself from competitors.
The visual search will allow Snapchat users to point the app’s camera at an item and quickly find it on Amazon and buy it straight from the social-messaging app, the company said in a blog post on Monday. The new feature will be first made available to a small percentage of Snapchat users, the company said.
Snap has continuously tried to add functionality to its camera. Users can hold down to identify songs through Shazam, for example, load up augmented reality games, or play with face lenses.